Firma Equals

Meet our Management Team.

  • Dave Dominy, Chief Executive Officer

    Dave Dominy joined Firma in June 2014 as CEO, bringing significant financial industry expertise and experience to the company. He spent 15 years in a variety of senior banking and investment banking roles with a Canadian chartered bank, as well as 8 years as CEO of a private equity group in Western Canada. As CEO of a provincial regulatory body, he was directly involved in the implementation of new liquidity and capital standards for credit unions. From 1999 through 2003 he was CEO of a mid-sized public company active in the oilfield services sector and, prior to that, was CFO of a large-cap public company active in gas processing and transportation.

    His extensive board career includes leadership roles on a variety of not-for-profit, private, public and crown corporation boards. He is currently Chair of the Board and Chair Audit of Chandos Construction LP; Director Canada Deposit Insurance Corporation; Chair 3D Capital Inc.; Director University of Winnipeg Foundation & an instructor in the Alberta School of Business’ governance program for small and medium-sized enterprises.

    He is an active contributor to a number of local charities, most recently as Chair of the Stollery Children’s Hospital Foundation in Edmonton.

    Dave holds a Masters of Management from the J.L.Kellogg School of Business in Chicago, a BA in mathematics from the University of Winnipeg, the Canadian Securities Course and the ICD.D designation from the Institute of Corporate Directors of Canada.

  • Alex Eadie, CPA, CMA, CAMS, Chief Financial Officer

    Alex Eadie is a certified management accountant (CMA) and certified anti-money laundering specialist (CAMS) who brings 12 years of executive experience to the FIRMA Foreign Exchange team. Most recently, as chief accountant and general manager, Alex led the rapid growth of a leading edge software integration firm.

    To enhance the company’s competitive edge, Alex brings his professional yet creative blend of promoting sound business fundamentals with leading edge management techniques. Alex’s financial acumen, strategic insight and collaborative approach to implementing a variety of initiatives are instrumental in FIRMA Foreign Exchange’s ongoing international growth.

  • Brad Clark, BComm, BSc, Chief Operating Officer

    Brad Clark comes to FIRMA Foreign Exchange with over fifteen years of Operations Management experience. He holds a Bachelor of Commerce degree from the University of Alberta and a Bachelor of Science degree in mathematics. Brad’s communication and leadership skills, along with his ability to work well under pressure, have contributed in large part to his success.

    Prior to his position with Firma, Brad was the general manager of Western Canada’s largest commercial print manufacturer, a division of one of the largest international print media corporations. While there, Brad was identified as one of the top 75 high-potential employees from across North America and received training and career development in a Leadership, Excellence and Development Program.

    As Chief Operating Officer, Brad coordinates and grows a diverse team of professionals in information technology services, communications and trading personnel. Brad brings the dedication and perseverance required to strategically grow the business and support the critical operations component for the continued success of FIRMA Foreign Exchange.

  • Chris Brockbank, CM, Chief Marketing Officer

    Chris brings nearly 30 years of marketing experience to the FIRMA Foreign Exchange team. Chris’ previous experience includes chief marketing officer roles at Sears Canada, Moneris, Just Energy and Sun Media and Quebecor Media. In addition, Chris has also held executive level roles at Sirius Satellite Radio, Bell Canada, ICO Global Communications and Nortel Networks.

    In addition to Chris’ vast wealth of knowledge and experience, he is also an Instructor at University of Toronto where he teaches Brand Management in the Continuing Education Program. Chris holds a “Chartered Marketing” Designation from the Canadian Marketing Association. Known for marketing strategy and customer advocacy, Chris is a strong belief in the art and science of Marketing. Chris also sits on the Brand Strategy Council for the Canadian Marketing Association and is on the Board of Directors of Design Group Staffing Inc.

  • Gordon Wollenberg, BCom, CHRP, Chief Talent Officer

    Gordon Wollenberg joined Firma in March 2013 with over 20 years of human resources experience. He holds a Bachelor of Commerce degree from the University of Alberta and is a Certified Human Resources Professional, holding his designation with the HRIA.

    Prior to joining Firma, Gordon was the human resources manager of a large Canadian construction company. Previous experiences were with City of Edmonton, Government of Alberta, ATB and the Catholic School Board.

    As chief talent officer, Gordon is responsible for the overall operation of the human resources function of Firma. Gordon and his team focus on the recruitment of high-caliber individuals, as well as learning and development initiatives to ensure high performance and continued success for Firma.

  • James Devenish, Chief Sales Officer

    James brings over 20 years of experience in the Financial Industry to the Firma Foreign Exchange team. Prior to his joining Firma in 2011, he held positions with both Western Union Business Solutions and HSBC Financial Canada, where his operations and sales skills were honed through both national and international client relationships.

    Since joining Firma, James has consistently demonstrated his passion for delivering bottom line results by focusing on the development of high performing teams, sales management and strategic planning. His success is well demonstrated with numerous sales, business growth and profitability achievements throughout his career.

    As Chief Sales Officer, James’ focus is to uncover new business opportunities and to ensure the global business continues to provide a best in class sales and service experience to all clients. His experience and extensive knowledge of the industry, coupled with his strengths in leadership, talent development and program delivery, make him the ideal choice to lead Firma's global sales teams.

  • Joseph Leuwer, Chief Information Officer

    Joe joined the Firma team in December, 2017. The majority of his 30+ year career has been spent in the consulting sector, providing management and advisory services in a range of industry sectors including healthcare, energy, and government. His financial services experience includes serving in executive roles with ATB Financial. Joe has enjoyed contributing in various ways to complex transformational projects, ranging from board-level advisory and assessment roles to hands-on strategy development and project management.

    Joe is a graduate of the Northern Alberta Institute of Technology, and received his executive education at Queen's University. For the past two decades Joe has served as an industry advisor at NAIT, and presently chairs the program advisory committee for the Digital Media and Information Technology program.

    Joe continues to be an active leader in the community and professional organizations to which he belongs. He has served on the executive committees of the Canadian Information Processing Society and ANHIX, Alberta's healthcare informatics society. Joe is a member of the CIO Association of Canada and the Institute of Corporate Directors. In recent years his volunteer work has been oriented towards addressing social justice needs in Edmonton and abroad.

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